Instagram is always changing and in modern days, it can seem overwhelming trying to grow your account. With constant algorithm updates, constant changing content formats, and the rise of IG reels, growth takes strategy and time. Here’s what is working right now if you want to grow your account authentically and effectively:
- 1. Prioritize Short Form Videos (Reels)
Reals have taken over Instagram and are the most effective way to be seen by new people on Instagram. Using popular and trending sounds can really boost your content and grow your following. If you are not sure what to post to your reels, find other accounts that fit your niche and see what type of content you feel relates to your brand.
Also, using generated captions on your video can really make your video more clear and easy to understand creating a better chance for visibility.
- 2. Use Instagram Threads
Threads have become a content ecosystem of their own. You can use Threads to boost your reach and expand on the type of content you post. Threads can be like a mini blog of sorts where you can post fun ideas or silly thoughts, or you can use it to post useful information relating to your niche.
- 3. SEO Matters
In the original days of Instagram, it was all about the hashtags. It was so time-consuming to find the perfect hashtags that would create that essential visibility. Now, it is all about the captions and alt text. Using strategic keywords in your bio and posts is a great way to get your content viewed in search results. Think of adding more descriptive and informative words to your post captions.
- 4. Niche Down & Be Recognizable
What is the content you want to make? What does your personal brand or business brand want to say? Standing out is key. If you like to make food reviews, try reviewing unique and underrated spots. If you’re trying to grow a clothing brand, you can try making videos where you package up people’s orders.
It can be fun to try and think of ways you can stand out with your branding.
- 5. Collaborations
Use Collabs and make posts with creators or brands in your niche. Finding other small creators trying to grow their brands can be useful in getting yourself out there while building friendships and loyalty.
If you are a brand trying to grow sales, try reaching out to smaller influencers and try setting up sponsored posts.
Save this if you’re building your Instagram in 2025 — and share your Instagram handle below with a fellow creator who also need the boost!
